Data privacy pros wiping their brows after preparing their companies for the new European General Data Protection Regulation (GDPR) better get ready for the next challenge: Preparing to comply with the upcoming EU ePrivacy Regulation.
Although it’s likely a year away from coming into effect, a Canadian lawyer told marketing and privacy experts last week that this proposed regulation covers content and metadata in everything from email messages and SMS texts, machine-to-machine communications and over-the-top providers like Skype, Facebook Messenger
“I think it’s of great concern to marketers,” Bill Hearn, a regulatory law specialist in the Folger Rubinoff firm told a Toronto workshop sponsored by the Canadian Marketing Association.
The ePrivacy Regulation (
A proposed change in wording that came out in July, Hearn said, clarifies that an initial consent for a cookie on a
“Some say it will be the end of the cookie banner,” Hearn said. However, he’s skeptical.
[One site says
For those in direct marketing to consumers, he noted, the
The final version of the
Companies here aiming products and services at the EU or widely collecting personal data should be “very concerned,” Hearn said in an
Like GDPR, even if a firm doesn’t have a physical presence in EU countries the
“The proposed rules for cookies are different
If your firm is already exhausted by complying with the Canadian Anti Spam Law (CASL), he added, it might consider scaling back its EU-aimed data collections for the time being.
Like CASL, unsolicited electronic communications by emails, SMS and automated calling machines would be banned. Depending on national law people will either be protected by default or be able to use a do-not-call list to not receive marketing phone calls. Marketing callers will need to display their phone number or use a special prefix that indicates a marketing call.
Original Source: IT World Canada